Tuesday, July 14, 2020

Android App Indexing

1:  What is Google App Indexing ?

## 1:-   Google App Indexing is a system that allows people to click from listings in Google’s search results into apps on their Android and iOS smartphones and tablets.


## 2:It is basically the process by which your app appears in Google search results alongside relevant web results. By supporting HTTP URLs in your app and adding the App Indexing SDK, you allow Google to crawl and index your app as it would a web page, and you enable users to install or launch your app from search results when they search with relevant keywords.


## 3:-  According to Google, “App Indexing lets Google index apps just like websites. Deep links to your Android app appear in Google Search results, letting users get to your native mobile experience quickly, landing exactly on the right content within your app.


## 4:- Firebase App Indexing - Firebase App Indexing gets your app into Google Search. If users have your app installed, they can launch your app and go directly to the content they're searching for. App Indexing reengages your app users by helping them find public content right on their device, even offering query autocompletions to help them more quickly find what they need. If users don’t yet have your app, relevant queries trigger an install card for your app in Search results.


2:  What does this mean in practical terms?


## :-  If you perform a Google search on a mobile device, the search results will include not just web pages, but also relevant content that is within an app.

3:  What's Benefits of Google App Indexing?


  • If users have your app installed, they can launch your app and go directly to the content they're searching for.

  • App Indexing reengages your app users.

  • Offering query auto-completions to help them more quickly find what they need. 

  • If users don’t yet have your app, relevant queries trigger an install card for your app in Search results.

  • This improves the search experience for mobile users.

  • Google drives higher engagement with apps.

  • Potentially you can increase your app usage and downloads from directly Google Search


4:  How does It help users from Google Search Result Page (SERP)  ?

Ans :-  There would be 2 Case as below mentioned : 


A:- If the app is already installed, you’ll see a button to launch it in the relevant search results.

B:- If the searcher doesn’t have the app installed yet, they will see an “Install” button in search results:

5:  How to Make Your App Content Searchable by Google ?

ANS:- Making Your App Content Searchable by Google - Google can crawl through your app content and present your Android app as a destination to users through Google Search results, when that content corresponds to a web page that you own.

Make it possible for users to open specific content in your app from Google Search results by setting up Android App Links: adding links to your content and associating your app with your website. Once you add Android App Links to your app, Google can crawl your app content through your website association and direct users on mobile devices to your app from their search results, allowing them to directly view your app's content instead of a web page.

HOW TO SET UP ?-   To set up your Android app for indexing by Google, use the Android App Links Assistant in Android Studio or follow these steps:

  1. Create deep links to specific content in your app by adding intent filters in your app manifest.    

Ref:  https://developer.android.com/training/app-links/deep-linking

  1. Verify ownership of your app content through a website association. Use Digital Asset Links or Google Search Console.

Ref: https://developer.android.com/training/app-links


6:    What are the Checklist for Android App indexing:


ANS:- Below is a Checklist for Android App indexing.


1: Support deep linking.             

2: Use the same URLs in your app that you use on your website.              Must have         

3: Register the app in your search console and verify that you own both your app and your website.

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