Devendra's SEO Diary

The key components of  perfect SEO can be defined into three category,  First is On-Page SEO strategy, Second is Off-Page SEO strategy and Third is Technical SEO (technical standpoint).  On page and Off page SEO is the core part of the Basic SEO.

1. On-Page SEO 
2. Off-Page SEO
3. Technical SEO

On-Page SEO Techniques : - On page optimization includes the factors like domain name, file names, keyword inclusion, content optimization, page structure, keyword weight, keyword frequency, keyword proximity, HTML elements that matter, navigation and menus, CSS for optimization, site structure, site map, site visibility and usability problems, testing and improving quality, minimizing graphic-heavy sites, minimizing flash content, frame set pages, converting dynamic URLs to static URLS.

Off Page SEO Techniques : - Off-site optimization includes submitting to search engines, submitting to directories, exchanging links, submitting to pay-for-performance search engines and verifying the success of submissions.Whereas the main contributing factor of off page optimization is inbound links.

Technical SEO () :- This is very important section because If your website isn’t functioning properly from a technical standpoint, then it isn’t going to rank well. So, You have to do a technical SEO audit of your website and fix any potential problems If exist.

There are a number of technical SEO Checklists you can perform these during your next SEO audit to for maximum site optimization. Please check below:

• Developing an SEO-friendly website :- Make sure that a search engine can easily crawl and understand your content ans site structure to get bettre visibility in the search engine result pages.
• Hosting -  Your hosting is also an important factor in SEO. Because a slow site can't give better user experience. Always be situated where your audience is situated.
• Load Time OR Website Speed :- Site Load Time is considered as an important ranking factor by Google. If the site loads slowly then the users will switch-off your site which in turn increases the bounce rate of your site. So, Increase in bounce rate will decrease your traffics / sales.
• Website have a Strong Usability Structure:- It means site have a capability to run with different devices and different browser.
• Resources Hints Optimization :- A Resource Hint link is a dns-prefetch, preconnect, prefetch, prerender, preload relationship that is used to indicate an origin or resource that should be connected to, or fetched, by the user agent.  Get more detail of Resource Hint.......
• Identify Crawl Errors with a crawl report :- 
• Check HTTPS status codes:-
• Switching to HTTPS :-
• Ensure your site is Mobile-Friendly :-x`
• Mobile-first indexing :-
• Check Mobile Usability Issues :-
• Check your site’s robots.txt file :-
• Check you site for Mobile Optimization :- Make sure that your mobile site is working properly on all mobile devices and networks
• Check your Site Structure :- Your site architecture should be the best for both the users as well as the search engines. If your site has a clear structure then the search engines can easily crawl to your site and the users can easily navigate around the site.
• Structured Data :-  Schema, microformats, microdata and RDFs
• Optimize your Images :-
• Semantic Page Mark-up :-

Update Date: 23-06-2019