What is ASO (App Store Optimization) ? And Why is it Important ?
- ASO Stands for "App Store Optimization".
- App store optimization is the method of improving the visibility of a mobile app in an online app store, the major ones being Apple App Store and Google Play Store. Just like SEO (search engine optimization) is for websites, ASO (app store optimization) is for mobile apps.
- The primary focus of ASO is to make your app as visible as possible to your potential users. This way, more users are able to find your app and download it.
- The basic principle of ASO, besides ranking top in the app store search results, is the primary focus on click-through rate (CTR).
- You can do it by optimizing your App Name, App URL, App Title, App Icon, App Screenshots and Rating and Reviews. But it doesn’t end there.
- Once user click through to your app store listing page, you have to make sure they also download it or make a purchase. This part of In-App Store Optimization is also known as Conversion Rate Optimization (CRO).
- So, The primary goal of App Store Optimization is to increase downloads and the number of loyal users.
How to Optimize your App Page for the Google Play Store ?
App Store Optimization also known as ASO or App Store SEO is the process of optimizing a application in order to maximize its visibility in the stores in Search (when users search) and Explore (when users browse), increase traffic to listing and improve conversion rate to generate the maximum volume of organic downloads.
ASO CHECKLIST:-
1: TITLE /APP'S NAME: Title is the first and one of the most important ASO on-metadata factors, because it has an effect on both search results and conversion rate to install. Need to Write a Descriptive App Title. Also, App name should be unique and describes what your app does. Try to avoid app titles that are too common or widely used. App Title Character limit (Android): 50
2: SHORT DESCRIPTION: Write a Compelling Short Description. The short description does not appear in the Google Play Search results, but is visible in the store listing right below the screenshots. The main purpose of the short description should be to boost conversion rates, but that being said, keywords in the short description do give a ranking boost. Use keywords wisely and include your most important keywords where possible. App Short Description Character limit (Android): 80
3: FULL DESCRIPTION: Write a Comprehensive Long Description. In contrast to the Apple App Store, the long description plays a big part in your app’s visibility as the keywords in the long description do rank. Use the long description to explain what your app does, its main features and why it is valuable. App Description Character limit: 4000
4: SELLER NAME: Optimize Your Developer Name and Your Developer Page. The developer name is way more visible in Google Play than on the Apple Store as it appears underneath the app title in the Google Play search results. Leveraging your brand name as your developer name can help increase your conversion rate. Small developers who use a personal account to distribute an app are less likely to be trusted than a brand. Optimizing the developer page (feature graphic, short description, page icon and featured apps) can lead to free cross-promotional downloads and greater credibility with users.
5: APP ICON: For publishing a store listing on Google Play Store, We need a high-resolution image for our icon. These are Google’s requirements for icon:
- 32-bit PNG (with alpha)
- Dimensions: 512px by 512px
- Maximum file size: 1024KB
6: SCREENSHOTS: You have to must design a Strong Screenshots, because Screenshots are a very important element to let people know what your app is about. Use the screenshots to visually communicate your app’s user experience. Show users what your app will look like on their device. Add a short caption on the top of each image so people can understand what your app is about as quickly as possible. Use all 8 screenshot slots for each supported device type, including landscape screenshots for tablets.
7: MANAGE APP REVIEWS & RATINGS: Ratings and reviews do have a very important impact on app rankings in Google Play. Having a lot of positive reviews will also help your app stand out from other apps and encourage downloads. So, we needs try to get as many positive reviews as possible. Ask family and friends to rate our app after you have launched to quickly build a strong pool of reviews.
8: GOOGLE TAG: You have to must Set up your Google Tags. Add tags to describe the content and functionalities of our app . Choose your tags carefully, you want to select only the ones that are most obviously relevant to your app. Tags may affect where your app is displayed on Google Play, and the peer groups you’re compared against.
9: CHOOSE BEST RELEVANT CATEGORY FOR YOUR APP
Ref:
Posted By Devendra Prakash Jaiswal12:37 PM
1 Comments:
kuşadası
fethiye
diyarbakır
bursa
antalya
UBZMJ
Post a Comment
Subscribe to Post Comments [Atom]
<< Home