HOW GOOGLE SEARCH ALGORITHMS WORK ?
- Google Ranking Systems short through hundreds of billions of webpages in the search index to give you useful relevant results in a fraction of second, and present them in a way that helps you find what you’re looking for.
- These ranking systems are made up of not one, but a whole series of algorithms. To give you the most useful information, Search algorithms look at many factors, including the words of your query, relevance and usability of pages, expertise of sources, and your location and settings.
- The weight applied to each factor varies depending on the nature of your query—for example, the freshness of the content plays a bigger role in answering queries about current news topics than it does about dictionary definitions.
- To help ensure Search algorithms meet high standards of relevance and quality, we have a rigorous process that involves both live tests and thousands of trained external Search Quality Raters from around the world. These Quality Raters follow strict guidelines that define our goals for Search algorithms and are publicly available for anyone to see.
Find more about the key factors that help determine which results are returned for your query:
- MEANING OF USER QUERY - To return relevant results for user's query, Google first need to establish what information you’re looking for ー It means the intent behind your query. Understanding intent is fundamentally about understanding language, and is a critical aspect of Search. Find more
- RELEVANCE OF WEBPAGES - Next, Google algorithms analyze the content of webpages to assess whether the page contains information that might be relevant to user are looking for. Find more
- QUALITY OF CONTENT - Google Search system are designed to identify signals that can help determine which pages demonstrate expertise, authoritativeness, and trustworthiness on a given topic. Find more
- USABILITY OF WEBPAGES - These algorithms analyze signals that indicate whether all our users are able to view the result, like whether the site appears correctly in different browsers; whether it is designed for all device types and sizes, including desktops, tablets, and smartphones; and whether the page loading times work well for users with slow Internet connections. Find more
- CONTEXT AND SETTINGS - Information such as your location, past Search history and Search settings all help us to tailor your results to what is most useful and relevant for you in that moment. Google use your country and location to deliver content relevant for your area.
- Google SERP goal is always to provide the most useful and relevant information.
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Posted By Devendra Prakash Jaiswal12:02 PM
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