Devendra's SEO Diary

How to manage which searches prompt your Google Ads?

When you create a list of keywords in your ad group, you're telling Google’s algorithm which customer searches should match with your ads.

Check how to customize your keyword list to broaden or narrow those matches to best suit your campaign goals.

Broad match modifier: Adding a + sign in front of a keyword turns it into a broad match modifier. This prompts your ads to appear only if the keyword or its close variations are in any part of the search terms. This is different from broad match, which allows for any variation of the keyword to appear in the search term. Broad match modifiers only allow for close variations.

Exact match: To use exact match, place brackets around the keywords. This way, your ads will only show if the search means the same thing as your keyword. It may include close variations of your keyword, like misspellings, plurals, and synonyms. 

This is different from phrase match, as there can’t be any extra words before or after the search terms.

Phrase match is a good fit if you’re looking for something that’s more flexible than exact match, but more targeted than broad match. It helps you reach more customers, while still showing your ads to those most likely searching for your product or service.

Exact match is a good fit if it's important to you to match with very specific user searches. Exact match keywords allow you to reach only searches that mean the same thing as your keywords.

💥How to use match types so ads don't show up on the wrong searches?💥

Negative keywords:  Adding a minus sign in front of the keyword scooter makes it a negative keyword (-scooter). This means ads won’t show if someone includes that negative keyword in their search.

What are Dynamic Search Ads? --   Dynamic Search Ads can help you increase the reach of your Search campaigns. Instead of creating an ad for each page on your site and adding keywords for each of those ads, Dynamic Search Ads uses Google’s understanding of your site to customize and target your ads. How are you, your potential customers, and Google all involved in how Dynamic Search Ads ultimately works?

• You specify the pages of your website, daily budget, and an ad template.
• The customer enters their search term in Google Search.
• If you have content relevant to the search, Google dynamically generates an ad headline and destination URL to the best matching page on your site.

Posted By Devendra Prakash Jaiswal
11:35 AM