Devendra's SEO Diary

What are the main categories for Facebook Advertising Objectives?

There are three main categories for Facebook advertising objectives:

• Awareness: Objectives that generate interest in your product or service.
• Consideration: Objectives that get people to start thinking about your business and look for more information about it.
• Conversions: Objectives that encourage people interested in your business to purchase or use your product or service.

What are metrics in Facebook advertising?

There are several examples of metrics you can consider when you plan a campaign. It is a sample of metrics that could map back to your campaign objective.

Brand Awareness: This Metric :"Estimated Ad Recall Lift (people): is:  An estimate of the number of additional people who may remember seeing your ads, if asked, within two days. This metric shows results for ads using Brand Awareness, Video Views, and Engagement – Post Engagement objectives.

Reach: This metric "Reach" is : The number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same people.

Traffic: "Metric for websites and Messenger: Link Clicks" -- The number of clicks on ad links to select destinations or experiences, on or off Facebook-owned properties.

Engagement:- Metric for Post engagement: Post Engagement -- The total number of actions that people take involving your ads (or all posts, in some cases). This metric includes streaming reactions on live broadcasts.

App Installs: This metric "Mobile App Installs" is: The number of installs of your mobile app that were recorded as app events and attributed to your ads.

Video Plays: Video Plays" Metric: 3-Second Video Plays -- The number of times your video played for at least 3 seconds, or for nearly its total length if it's shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.

Lead Generation: "Metric: Leads (Form)" --- The number of form responses submitted after people clicked on your Facebook lead ads.

Messages: "Metric: New Messaging Conversations" ---  The number of conversations on Messenger that began with people who had never messaged your business before, attributed to your ads.

Conversions: "Metric for websites and Messenger: Conversion event" --- The conversion event you selected at the ad set level. Conversion events include Add to Cart, Initiate checkout, and Make purchase.

Catalog sales: "Metric: Website Conversions" --- The number of events or conversions recorded by the Facebook pixel on your website and attributed to your ads.

Store Traffic: "Metric: Store Traffic" --- The number of times people visited your business location, attributed to your ads.

How to Reach your reports:

To actively manage your campaigns, you have to know how they're performing. In Ads Reporting, you can view how your ads are performing and share this information. To reach your reports navigate to Ads Reporting from the menu, as shown below.

Engagement > Post Engagement

Posted By Devendra Prakash Jaiswal
10:14 AM