Devendra's SEO Diary

Get to know more about Google Ads?

Every second, people turn to Google for the information they need to get things done. Google Ads is a digital advertising solution that helps you reach this audience and transform them into valuable customers. Google Ads can help you get in front of people when they're searching for what you offer. Google Ads can help you get more customers and achieve your business goals.

• ✅ Drive sales: Grow online, in-app, in-person, and over-the-phone sales.
• ✅ Increase website visits: Get the right people to visit your website.
• ✅ Get leads : Boost conversions by encouraging people to take action.
• ✅ Influence consideration: Encourage people to explore your products and services.
• ✅ Build Awareness: Reach a broad audience and maximize exposure.
• ✅ Promote your app:  Increase installs and interactions with your app

 💥 Google Ads is built around three principles: relevance, control, and results. 💥

• Relevance:  Google Ads helps you connect with the right people, at the right time, with the right message. Your ads can appear on Google Search, YouTube, and more, just when someone is looking for products or services like yours. You can also customize options, such as keywords and location, to get in front of the most relevant customers.
• Control:  Google Ads gives you complete control over your budget. You choose how much to spend per month, per day, and per ad. Based on your settings, Google Ads uses a lightning-fast auction to determine which ad to show. If you want to change your strategy, you can easily adjust your ad, modify your budget, or pause and restart a campaign.
• Results:  Pay only for results, like clicks to your website or calls to your business. Our measurement tools make it easy to see how your site, apps, and ads are performing. Plus, smart technology lets you create, manage, and optimize your campaigns so you can get the most out of your investment.

With Google Ads, you can connect with people finding answers on Search, watching videos on YouTube, discovering apps on Google Play, and more. You choose where customers might see your ads when you select your campaign type.  In this module, you’ll learn how to use Google Ads campaigns to achieve your business objectives.

💥 Google Ads Campaign Types💥 

Advertising with Google Ads starts with creating a campaign based on your business objectives. Each campaign type determines where your ads appear and the format in which those ads are displayed. Look at how different campaign types — Search, Display, Video, Shopping, and App — can support your business objectives.

Search: Search ads appear next to Google search results and on other Google partner sites, like YouTube, when people look for businesses like yours.    With a Search campaign, you can make sure potential customers notice your brand, consider your products, and take action.

Display: Google Display ads can appear across a network of more than two million sites and apps, reaching 90% of people on the internet. Your ads get matched to content related to your business or to your customers' interests. Use a Display campaign to increase exposure and reach audiences with specific interests across the web.

Video: With Video ads, you can reach the right audience at scale and capture their attention. Show your ads on their own or within other streaming video content on YouTube and across Google’s network of websites and apps. Only pay when people choose to watch your ad.  Video campaigns help you bring your business’s story to life. They engage customers in different ways, like showing ads before their favorite music video or while they're researching an upcoming purchase.

Shopping: Shopping ads appear on Google Shopping next to search results and near text and responsive ads. Shopping ads promote your products by giving consumers detailed information about what you're selling before they even select your ad. Use a Shopping campaign to advertise your online and local inventory, boost traffic to your website or local store, and find better-qualified leads.

App: After a simple setup process, App campaigns run ads across Google’s largest properties, including Search, Play, and YouTube, as well as thousands of mobile sites and apps. Your ads and bids are automatically adjusted to get the most downloads. Just add a few lines of text, a bid, and some assets, and the rest is optimized to help customers find you. With an App campaign, you can increase engagement, app installs, and even in-app actions, like signing up for a newsletter or ordering a product.

Discovery: With Discovery campaigns, you can easily engage customers across Google’s most popular properties with a variety of rich, unique ad formats. Reach your users across the YouTube Home Feed, Gmail, and Google’s Discover Feed — all with one campaign.

Smart campaigns are the default for advertisers new to Google Ads. They’re a great fit for those who want an easy way to reach relevant customers and drive results but have limited time or experience with managing Google Ads campaigns. Let our smart technology improve your ads, so you can focus on what’s most important — running your business.

Optimize your campaign: While the campaign type you choose determines where users see your ads, you can customize plenty of features to make sure you engage the most meaningful audiences, wherever they are.

Device Targeting: Reach your customers on any device, including desktops, tablets, and smartphones.

Locations & Language Targeting: Your campaign’s ads are eligible to show to customers in particular locations, or to customers who've chosen your selected language as their browser’s language setting.

Bidding & Budget Settings: Your bid strategy controls how you pay for users to interact with your ads. Your bid limit is the most that you’ll pay per click for ads in an ad group, and your budget is the average amount that you’re comfortable spending each day on your campaign. The budget that you choose is entirely up to you, and you can adjust it at any time.

AD Extensions: Include even more information with your ads, such as location details, links to pages on your website, and your phone number.

Whether you’re looking to increase online sales, bring in new website visitors, get the phones ringing, or keep customers coming back, Google Ads can help you meet your goals. Use our wide range of campaigns and services to get in front of more customers and fuel your business growth.

Find more about Google Ads (visit Google Ads help): http://bit.ly/2NdyvWd 

Posted By Devendra Prakash Jaiswal
11:19 AM