Devendra's SEO Diary

Benefits & Features of Google My Business listing

Google has been releasing more and more features on Google My Business (GMB). Additions like posts, photos, videos, booking, business descriptions, reviews, customized faqs and more make optimizing your Google My Business listing a must for local business or digital marketing agency managing local search strategies.

• Google My Business is Free
• Gives visibility on Google Search & Maps
• Give Customers more ways to Reach you:- by calling, messaging or leaving reviews.
• Messaging feature:- businesses directly connect with customers. First need to turn on this feature within your Google My Business dashboard to begin receiving messages. Google will not share your phone number to users and gives you the option to receive and respond to these messages through SMS or Google’s own messaging app.
• Video Post feature: Videos are now available for customers and business owners to uploads. The maximum length of video posting is 30 seconds and can take up to 24 hours before the video content is available on the listing in Google Maps or local search results. Business owners will have the ability to flag inappropriate videos through their dashboard.
• Menus feature now available for Restaurants GMBs:- Restaurant owners who are managing their GMB profiles have access to a menu editor which enable owners to create and edit their menus that are displayed on mobile.
• GMB Insights: It shows the most popular areas where people ask Google Maps for directions to your address. 
• Product Posts:
• Google Offer Posts:

• GMB's Q&A:- Q&As are essentially crowdsourced by people — real people (potential customers) who ask questions with the expectation the business will answer their questions. One of the cool things about GMB Questions & Answers is that you can create and prepopulate your Q&A with frequently asked questions and answers yourself.

• Build customer trust by responding to reviews:
• Receive real-time notifications:- Get alerts about new reviews, updates to location data, and more.
• Get customers with a great Business Profile:- You can post photos and offers to your profile to show what makes your business unique, and give customers reasons to choose you every time.
• Engage with customers on Google for free:- With a Google My Business Account, you get more than a business listing. Your free Business Profile lets you easily connect with customers across Google Search and Maps.
• Keep customers up-to-date:- Do you have new product photos, hours or menu items? Customers are looking for more than just a local listing. Your Business Profile on Google lets you feature the best of your business.
• Future of Online Marketing
• Improves SEO
• Manage your information easily:
• Provide an Official Website For Your Business

Sources: 

• https://fullfunnelmarketing.com/blog/benefits-of-google-my-business/ 
• https://support.google.com/business/answer/3038063?&ref_topic=4539639 
• https://searchengineland.com/google-my-business-qa-what-you-may-be-missing-299177

Posted By Devendra Prakash Jaiswal
11:28 AM