Devendra's SEO Diary

About Google Search Campaigns

Google Search campaigns can help you reach the right people in the right moments, so you can achieve your business goals. With the help of Google Search Campaign you can connect with billions of people at the moment they’re looking for what to do , where to go, and what to buy. 

 💥 How to Setting up a Search campaign? 💥

When you set up a Search campaign, think through the different ways to drive more traffic to your site, service, or product.

• ✅ Where do you want your ads seen?
• ✅ How much do you want to invest?
• ✅ What do you want to share in your ads?
• ✅ What keywords will match your customer’s search terms?

Campaigns are created around a marketing goal and set up based on the actions you’d like customers to take. The marketing goal should be the main thing you want to achieve for your business and can be changed at any time. Search campaign marketing goals can be set to Sales, Leads, or Website Traffic. (Display, Video, and App campaigns have additional goals to choose from.).

The Networks setting indicates where you want your ad to appear, based on the campaign type you select.

For example, with the Google Search Network, your ad can appear on Google Search sites, in addition to search results on Google Play, Google Shopping, and Google Maps (including the Maps app). Your ad can also appear on non-Google search sites (like CNN) that partner with Google to show search ads; these are called search partners. You also have the opportunity to expand to the Google Display ads network, where your text ad can show on sites that partner with Google to show ads.

Campaigns target all types of devices, which include desktop, tablet, and mobile. You can also choose to customize ads for different devices.

Locations & Language:

• ✅Your campaign’s ads are eligible to show to customers located in, or who show interest in, a geographic location.
• ✅ Language targeting allows you to restrict where your ads may appear, based on the user's language settings and the language of the site.
• ✅ Your bid strategy controls the manner in which you pay for users to interact with your ads. Once you choose the metric you'd like to focus on for your campaign, you’ll see different bidding options to help you optimize for it. You can choose to manually set your bids for clicks on your ads, or let Google Ads do it for you.
• ✅ Your budget is the average amount you’re comfortable spending each day on your campaign. The budget you choose is entirely up to you, and you can adjust it at any time.

Posted By Devendra Prakash Jaiswal
10:53 AM