Devendra's SEO Diary

After completing my MCA from Anand Engineering College, Agra, I moved to Delhi in search of a job. Initially, I faced a very tough time as I had no real knowledge or practical exposure to the professional industry. After struggling for a few months, I decided to start my career in the teaching profession, and my journey began in Noida, Sector 37.

1. NIT Coaching Centre (Noida, Sector 37)

My first professional experience was as a faculty member, teaching Programming Languages. This was my first exposure to the working world. After a few months, I got an opportunity to join Halfvalue.com.

2. Benison Software Solution (Halfvalue.com)

This was my first job in the IT industry, where I worked for an online portal dedicated to buying and selling new and used books worldwide. I worked here for a long time and enjoyed the experience.

Thanks to my best friend Avinash Chand Patel, I got an opportunity to move into the .NET domain with One Card Solution Pvt. Ltd. I am also grateful to the owner of Halfvalue for being kind-hearted, supportive, and treating us like family.

3. One Card Solution Pvt. Ltd. (Kamla Nagar, Delhi)

I joined as a Software Engineer and worked on the project “Rista Rango Ke Sang 2005” for Nerolac Paints. My role involved visiting Nerolac dealers/distributors in Ghaziabad, Indore, Chennai, Jammu, and other cities to successfully deploy the project on-site.

Among these, Jammu was the most memorable trip, not only because it was my first visit but also because my mobile stopped working there, and I struggled with internet connectivity. Despite technical challenges like different system configurations and reliance on an external modem, I successfully completed the deployment through persistence and hard work.

I am thankful to Mr. Ashutosh (Owner, OCSPL) for being a great mentor, understanding the challenges of unemployment, and supporting me throughout.

After some time, I decided to move on to new opportunities.

4. Halfvalue.com (SEO Profile)

I rejoined Halfvalue, but this time in the SEO domain. It was here that I was first introduced to SEO, and I dedicated myself to learning it thoroughly. Soon, I started looking for opportunities in the B2B industry with an SEO focus.

5. AllAction Trade (Gurgaon)

I joined this B2B company as a Sr. SEO and worked for around 3–4 months. Due to internal issues within the company, I decided to move on. However, this role gave me my first exposure to the B2B industry, which inspired me to pursue further opportunities in this field. After much research on job portals, I discovered TradeIndia.

6. TradeIndia.com (Infocom Network Ltd.)

First of all, I am thankful to God for all the blessings in my life, including the opportunity to work at TradeIndia, because I received everything I value in my professional journey here. I also express my gratitude to all my colleagues and mentors who helped shape me into who I am today.

I joined TradeIndia on 9th October 2006 as an SEO Executive and currently work as a Manager in the Product Department. The reasons for this long journey are simple: I love my job, I admire the workplace, and the people here are supportive and friendly.

Over the years, I have been promoted from Executive → Sr. Executive → Team Leader → Assistant Manager → Manager. TradeIndia truly recognizes talent and rewards performance, which makes me proud to be part of this organization.

During this journey, I have gained deep knowledge in Digital Marketing, including:

• SEO, SEM, Internet Marketing

• Paid Marketing (Google Ads, Facebook Ads)

• GTM, ASO (App Store Optimization)

• Google Play Console

• Web & App Analytics

I have also completed several certifications, resolved countless client issues, and witnessed the dynamic evolution of digital marketing. Every challenge I faced added valuable experience to my career.

Key Highlights of My Journey at TradeIndia:

• Comfortable and safe work culture

• Numerous promotion opportunities

• Open-door policy & employee recognition

• Fun events, celebrations, and a homely environment

• Strong management support that values performers

I am especially thankful to Mr. Sandip Chhettri (COO), my mentor, who has been a wonderful teacher, boss, leader, and friend. He groomed us into true professionals and made every moment of working with him memorable.

I also owe special thanks to my co-workers, who always supported me and contributed to my growth.

Lessons Learned in My Journey

• Follow your heart and do what feels right.

• Work hard, stay determined, and recognition will follow.

• Hard work always pays off—it may take time, but results will come.

• Conflicts happen, but don’t lose yourself in the process.

• Be patient, don’t rush, and never give up on your dreams.