What is Pay Per Click (PPC) Advertising:

1. A Pay per Click also known as Pay per Ranking, Pay per Placement or Pay per Position.

2. A pay per click (PPC) is a Paid listing where the site's owner pays every time the listing is clicked.

3. When you pay a search engine for each visitor they send to your site, this is called pay per click (PPC).

4. Pay per click listings are usually marked as advertisements or "Sponsored Links" and appear above or alongside the search engine's organic listings.
5. In pay per click services, you pay only when a searcher or clicker clicks on your listing and connects to your site.

6. Pay per click search engines allow you to get text ad listings and keyword specific coverage in major search engines rapidly, and pay only for the traffic delivered.

7. Pay per click services is an effective way of bringing targeted traffic to your site. It also has the best rate of investments.


There are two major players in this field -

1. Overture which has network partnerships spanning MSN, InfoSpace, AltaVista, AllTheWeb and many other partners.

2. Google AdWords has a larger distribution network across Google, AOL, About, Earthlink, etc.